The client, a Dutch development bank, needed a visual to represent the company’s 40 years of experience in development finance. The brief was to great a ‘40th anniversary logo’ that was contemporary (here and now) but also solid (long-term expertise).

The logo had to be used on various different internal printed and online materials, creating recognition for employees between the different media. The design had to fit in with the company’s house style, but be recognizably different from FMO’s own logo.

Project Management: Vicky Hampton
Graphic design and direction: Alex Aráez

Made at THE WRITE COMPANY, 2010.

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The showcase of Alex Aráez, multidisciplinary and conceptual graphic designer