Bizkaiko txakolí

Concept creation, copywritting and Art direction for Bizkaiko Txakoli´s campaign, the popular Euskadi´s white wine.

The briefing of this project was clear: we want people see us as a stablished brand, and we want also they know our wine as a natural product. Fortunately what they wanted was in fact true, this brand is one of the few companies in the market which is still producing wine as before, with all the time the wine needs and with no extra products.

So after this investigation, I came up with this idea, bringing the bottle from the land to the shop.

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The showcase of Alex Aráez, multidisciplinary and conceptual graphic designer