Bizkaiko txakolí

Concept creation, copywritting and Art direction for Bizkaiko Txakoli´s campaign, the popular Euskadi´s white wine.

The briefing of this project was clear: we want people see us as a stablished brand, and we want also they know our wine as a natural product. Fortunately what they wanted was in fact true, this brand is one of the few companies in the market which is still producing wine as before, with all the time the wine needs and with no extra products.

So after this investigation, I came up with this idea, bringing the bottle from the land to the shop.

Sketches for Snip & Sjr

Sketches for previous projects

Sanyela

Business cards and previous website for Sanyela

www.sanyela.com.

La pictoria

Ameliagonzález

Art Direction, corporative Identity, photography and the catalogue for ameliagonzález, jewellery´s precision tools company.

The market of this field was plenty of overloaded catalogues, where nothing was clear in any application.
My suggestion to make the big difference between ameliagonzalez and the rest of the market was to do the opposite, clean surfaces and use of white space with big pictures explaining what you could do with these small pieces we are selling in the catalogue.