Art Direction, corporative Identity, photography and the catalogue for ameliagonzález, jewellery´s precision tools company.

The market of this field was plenty of overloaded catalogues, where nothing was clear in any application.
My suggestion to make the big difference between ameliagonzalez and the rest of the market was to do the opposite, clean surfaces and use of white space with big pictures explaining what you could do with these small pieces we are selling in the catalogue.

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The showcase of Alex Aráez, multidisciplinary and conceptual graphic designer