SNIP & SJR 2

After the launch of snip and sjr, we proposed a visual language to promote the second round of these new tools based on an organized information system which holds SNIP and SJR as first character plus a second layer of important facts about the need of a precise tool to measure journals.

Posters and applications.

Credits:
Copywriting and project management: Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez

Made at THE WRITE COMPANY, 2010.