About this blog

Hello there, this blog was made as an archive to hold projects I did in the past, if you want to see my updated portfolio, please go to WWW.ALEXARAEZ.COM, Thanks!

SNIP & SJR 2

After the launch of snip and sjr, we proposed a visual language to promote the second round of these new tools based on an organized information system which holds SNIP and SJR as first character plus a second layer of important facts about the need of a precise tool to measure journals.

Posters and applications.

Credits:
Copywriting and project management: Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez

Made at THE WRITE COMPANY, 2010.

TWC proposals

Identity proposal for THE WRITE COMPANY, including ideas for monographs and posters.

David Verburg

Design direction and programming for the website of David Verburg, product designer from the Netherlands.  

CAN

Corporative Identity for Can: Metal manipulation Company.

The objective behind this project was to communicate Can as a solid brand, as a stable structure where precision really matters. This company also shape the metal, creating almost any form. The result was a strong, bold and rounded logo, solid as metal and precise as architecture.

I also used different layers of details in the rest of the identity as colour, dots and geometrical shapes to reinforce the concept of precision.

2008

Editor's Conference

Invitation proposal for Editor's Conference.

The celebration of this event takes place in different cities and countries, we proposed a family of invitations using a simple and clear structure of information, in which each city has its own recognisable colour and logo. Posters and html invitations.

Credits:
Copywriting and project management: Toni Bellanca
Creative Direction and graphic design: Alex Aráez

Made at THE WRITE COMPANY, 2010.

SNIP & SJR

The need for transparency. This campaign focused on the introduction of SNIP and SJR, two new measurement tools for determining the value of scientific citations. Before the release of SNIP and SJR, there was only one tool (impact factor) to measure citation impact, and it did not serve all users equally.

The impact factor provides valuable data in some fields and for some purposes, but even the creator of impact factor, Eugene Garfield, indicates that this single number is not enough. We proposed a campaign based on the message: "reality is more than just a number", where words and numbers are the main character, and science acts as a context. In this way, we show that using a single tool to measure is not scientifically reasonable.

Posters and future applications.

Credits: Copywriting and project management: Toni Bellanca and Michelle Pirotta
Creative Direction and graphic design: Alex Aráez

Made at THE WRITE COMPANY, 2010.

Playing God Sketches and videos

This book collects real articles about the sides of genetic manipulation in media: scientific and idealistic. Playing God leads the idea of manipulation by itself, from the way the book manipulates the users to media and its popular way to manipulate information. The visual language is based on the abstract idea of God in a scientific enviroment.

Playing God only proposes questions, not answers. What kind of news are published?, How the information is coming?, Can really science change mankind? Can mankind be manipulated by science? Who tells the truth?.

Graduation project. Art direction, IDEP Barcelona 2008.
Double Book, triple page. 60 X 27 CM

John Pawson

Copywritting and Exterior communication for Ciudart, a space where culture and architecture live together, designed by the architect John Pawson in Vilanova, a city outside the center of Barcelona.

The main objective of this project was to promote the culture in the city and the architecture of the building, inviting people to live outside.

Workshop with Vive Bathia. Ico design

2008

Day´s brunch-invitation

Curriculum vitae

This project was proposed as an interview about the way we think as designers.
The questions were given and answers had be solved by using a single graphic language, result of a global concept.
The instruction manuals' graphics compose the visual language I choose to develop the main concept: complexity behind simplicity.

2008

More pictures of This is love