new website: www.alexaraez.com

About this blog

2010-09-25T01:00:00.000-07:00

Hey! this blog was made just for some images and projects I did in the past, if you want to see my updated portfolio, please go to www.alexaraez.com, Thanks!

Bizkaiko txakolí

2010-09-24T23:25:00.000-07:00

Concept creation, copywritting and Art direction for Bizkaiko Txakoli´s campaign, the popular Euskadi´s white wine.

The briefing of this project was clear: we want people see us as a stablished brand, and we want also they know our wine as a natural product. Fortunately what they wanted was in fact true, this brand is one of the few companies in the market which is still producing wine as before, with all the time the wine needs and with no extra products.

So after this investigation, I came up with this idea, bringing the bottle from the land to the shop.

Coca Cola proposal

2010-09-24T23:20:00.000-07:00

Proposal for Coca Cola advertising campaign.

The client asked us to design a new campaign to sudanese people between 20 and 35 years old with the guideline of a multicultural and a recognizable strong contemporary style, which means we had to investigate what was going on with Coca Cola in Europe and Usa.

I used organic elements as the pictures of people from different places and geometrical shapes to get a strong contrast which allowed me to play with it along the applications.
Unfortunately this proposal was rejected.

Made at Day.

Sketches for Snip & Sjr

2010-09-24T19:11:00.000-07:00

Playing God Sketches and videos

2010-09-24T19:10:00.000-07:00

This book collects real articles about the sides of genetic manipulation in media: scientific and idealistic. Playing God leads the idea of manipulation by itself, from the way the book manipulates the users to media and its popular way to manipulate information. The visual language is based on the abstract idea of God in a scientific enviroment.

Playing God only proposes questions, not answers. What kind of news are published?, How the information is coming?, Can really science change mankind? Can mankind be manipulated by science? Who tells the truth?.

Graduation project. Art direction, IDEP Barcelona 2008.
Double Book, triple page. 60 X 27 CM

John Pawson

2010-09-24T16:20:00.000-07:00

Copywritting and Exterior communication for Ciudart, a space where culture and architecture live together, designed by the architect John Pawson in Vilanova, a city outside the center of Barcelona.

The main objective of this project was to promote the culture in the city and the architecture of the building, inviting people to live outside.

Workshop with Vive Bathia. Ico design

2008

Sketches for previous projects

2010-09-24T16:10:00.000-07:00

Day´s brunch-invitation

2010-09-24T16:02:00.001-07:00

More pictures of This is love

2010-09-24T16:01:00.000-07:00

Curriculum vitae

2010-09-24T15:47:00.000-07:00

This project was proposed as an interview about the way we think as designers.
The questions were given and answers had be solved by using a single graphic language, result of a global concept.
The instruction manuals' graphics compose the visual language I choose to develop the main concept: complexity behind simplicity.

2008

Sanyela

2010-09-24T15:00:00.000-07:00

Business cards and previous website for Sanyela

www.sanyela.com.

La pictoria

2010-09-24T13:05:00.000-07:00

Ameliagonzález

2010-09-24T12:00:00.000-07:00

Art Direction, corporative Identity, photography and the catalogue for ameliagonzález, jewellery´s precision tools company.

The market of this field was plenty of overloaded catalogues, where nothing was clear in any application.
My suggestion to make the big difference between ameliagonzalez and the rest of the market was to do the opposite, clean surfaces and use of white space with big pictures explaining what you could do with these small pieces we are selling in the catalogue.